With a decade of vast marketing experience, Steele has represented the worlds largest spirits brands, and as with most from the trenches of agency-life, was forced to wear a multitude of hats throughout his career. Need an experiential campaign to reach over a million consumers? He’s done it. Need a new brand launched? He’s done it…a few times. Need to change the way hospitality is approached? He’s working on it.
While in college at Florida State University, Steele got his first taste of the spirits industry behind the stick at the infamous, “Potbellys & Painted Lady” where he wore tank tops and served tequila…lots and lots of well tequila.
After graduating, Steele moved to NYC where he started his career at the global marketing agency MKTG Inc. With specific focus on DIAGEO business, Steele helped develop a series of experiential marketing campaigns for Johnnie Walker, Don Julio, Ketel One, Ciroc and eventually supervised the re-brand of Captain Morgan, which won DIAGEO’s Global Integrated Marketing Campaign of the Year Award in 2012.
In 2012, Steele moved to Miami to become Director for TEAM Enterprises, developing marketing campaigns and distribution strategy for BACARDI USA. In his three years in the roll, Steele helped launch BACARDI’s 150th Anniversary campaign, and oversaw two of the worlds largest bartender competitions, BACARDI LEGACY and GQ Magazine & BOMBAY SAPPHIRE’s Most Imaginative Bartender. Sometime in 2014, Steele was suckered into leaving his cushy career with a 401K to found LPRT Group with partner RT Murphy, and he wouldn’t have it any other way.